Logos are for the life of the busines

Marketing importance of your logo
A logo’s impact comes from repetition, the very act of seeing a familiar symbol on a continual basis. Every company, every branded product or service needs a logo for this purpose. The marketplace is awash with logos, repeated in television commercials, on trucks that pass us by; on packages and signs in the supermarkets; stationery and flyers. The list is endless. It is essential, then, for a logo to have meaning; to present to the subconscious mind of the consumer a message about the corporation and/or the product it represents.

Choosing a Logo
This isn’t an easy task. It’s a very complex equation that marketers must develop. The equation has several image-making factors that must be created and sent out for digestion by consumers. Of all the factors that comprise corporate image, the most significant one is that of integrity. Integrity, in itself, has components: honesty, loyalty, determination, strength, completeness, dependability. Another element that is important for a corporate or product image is value; the consumer must perceive that they will be receiving something of worth for their money. To build such an image through logo design requires the use of all of the tools a graphic artist has in his armory: fonts, color, placement, size, pictures and design motifs. Logosmiths know that some images require a sense of movement in the logo design; some need the strength of heavy block lettering; logos for products for infants, for example, would be best served with soft pastels and lines that are rhythmic and flowing rather than having sharp angles. For the logo truly is a companion for life of the business it represents. An effective logo has staying power. Over the long term, this graphic communicator will bring a silent message to the consumer about your company and its products and services. Given such an important responsibility, shouldn’t the design of a logo be given serious consideration during the development of a company’s strategic plan?

Cost of designing a logo
The following pricing options are available:

• Logo Design is billed at an hourly rate of R150 in consultation with the client, OR
• The logo design is left to Intranet dot COZA's graphic artists. The graphic artists will provide 3 appropriate logos at a cost of R600, which includes a 1 hour consultation with the client.